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The illusion of knowledge is a real risk when managing our money.

Ever wondered why, when  trying to improve your knowledge on a particular subject, you can feel even worse off than you were before you put in the effort to learn?

The answer may lie in a concept that two social psychologists derived from their research and is called the Dunning-Kruger effect. (No prizes for guessing the names of the psychologists). 

What causes the illusion of knowledge

In a nutshell, people with low knowledge can be very confident in their ability. Quite honestly, they just don’t know what they don’t know. And because they rate themselves so highly, they never bother to go out and increase their knowledge through learning or experience. You simply don’t do that if you know it all already.

Massive learning curve

When people start to learn about their chosen subject, they often begin to realise just how much they have to learn. This can cause an initial drop in their confidence levels.

Amazingly,  top-performers don’t rate themselves highly at all. They know how much they know. And conversely how little they know. They are therefore always trying to improve and learn new stuff.

Empowering yourself

Whether you pay someone to help you with your finances or are a DIY investor, having a better understanding of what matters to your end outcomes is crucial. 

I have been working hard to empower people to create a better future for themselves and their loved ones.

I would love the opportunity to get in front of you, your employees, friends, family or colleagues to help you to a better financial future through the sharing of practical experience and knowledge. 


If you want to find out more about what we will be doing, what we will be covering and when, please signal your interest by messaging us or keep an eye out on the events page on this site!


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It is not the drill that we want but the hole.

It is not the investment itself that has value, but rather what that investment allows or achieves which is most valuable.